Social Media Statistics to Help Your Marketing Strategy

Using Social Media in your Marketing Plan

Content creation is the building blocks of the internet. Everything you will ever find on the internet has started with an idea and then created and shared across the internet whether that be a blog post from a variety of niche bloggers or a business that has just made the jump into e-commerce and has designed and launched their brand new website that as we all know will be in a constant state of upgrade and change as the company gains more experience to the oldest websites that were online from the beginning back in the nineties such as Symbolics, CERN, XEROX and HP. After publishing your content the next step is attracting traffic to your site and post. Social media now makes that easier than ever, with just a few quick clicks your content can be shared through dozens of social platforms all of which funnel traffic back to you and your website.

Sounds so easy and simple right, wrong! That is where most go wrong. Simply sharing your content and walking away will get you nowhere fast. The trick is learning what times on various social sharing platforms works best for you in terms of engagement, incoming traffic, continuous sharing and conversions. Your post will have completely opposite results when shared at the same time on both LinkedIn and Facebook simply because current online users for those two social platforms is drastically different and your content could be missed by a huge portion of followers.

While I can not give you the magic key to the land of “viral” we can begin with step one, knowing the statistics for various social media platforms. The five W’s of social media, Who, What, When, Where and Why. Below you will find an amazing interactive Infographic developed and designed by Digital Insights to help with some of the most important basic social media statistics for 2014.

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► Did you learn anything new? How will this affect your marketing and social sharing strategy? ◄

About Miranda Sherman

Miranda Sherman is a stay at home Mom of four & full time student majoring in Business Management & Marketing from Detroit Lakes, Minnesota. She blogs about her crazy family of six & two dogs on her blog Minnesota Miranda, featuring book and product reviews, giveaways, news, parenting tips and advice, shopping, recipes, fashion, travel, deals and so much more.” Find me on Google+


  1. Some of these I use, others I dont really. Twitter is a big one for me. I actually have people I talk to there. Google + not so much…I hear crickets!

  2. Wow! Great post! Thinks for sharing these statistics. At the end of the day, social media WINS!

  3. Thanks for sharing this. It’s very informative. The infographic is pretty neat as well.

  4. I am going to bookmark this great information. Thanks for being such a awesome resource.

  5. Fantastic stats. I was shocked by the amount of Twitter accounts that do not have any followers.

  6. Excellent information! There are a few social media outlets listed that I’m not using nearly as much as I should.

  7. Great info and statistics. You are so right about the Who, What, When, Where and Why that you need to know if you want an awesome turn out. Thanks for sharing.

  8. Great tips, thanks! It is so helpful to see the facts about the different social media channels!

  9. I would like to see Google+ become more active. Thanks for all the stats.

  10. I can’t believe blogging is last on this list. Very sad but it goes to show that others have a voice on social media.

  11. Wow, I’ve never heard of Vine! My teenager only uses Snapchat and Instagram–never gets on Facebook or other social media.

  12. Thanks for all the tips. What a wealth of knowledge!

  13. Great info and very interesting. I am becoming a big big fan of twitter and have been connecting & networking with so many people from all walks of life–the power of social media is amazing–great post!

  14. I have a new blog and I am reading all I can about different social media platforms. I find this info fascinating. Thanks for sharing.

  15. I agree, for some reason I can not get any engagement on Google+, I feel I spend so much time with no reward.

  16. This is awesome. I am bookmarking this as a reference to refer back to. Social media is one of the most overwhelming aspects of blogging. I am really surprised that 80% of You Tube traffic is from outside the U.S.

  17. Vine is like Twitter in a Youtube world. Vines are a maximum of six seconds long.

  18. I was surprised about the Google+ stats and that the average time spent on Google+ per month was seven minutes. I thought it was just me that underused that platform.

  19. Interesting infographic! I’ve never even used snapchat, I know the teens like it around here.

  20. I’ve been dealing with social media for years not but still can use tips. There’s always something new to learn.

  21. This is totally fascinating to me! And the number of people on Facebook is insane… But I guess that’s why I get so frustrated about Google+. At every conference/info session that I go to, they say that Google+ is the next big thing and to focus efforts there, but the numbers don’t seem to support that. Seven minutes in an entire month??!? That’s pathetic. Now I understand google has a lot to do with searches and page rankings and other stuff that matters, but still. Why put so much effort into Google+? You have any thoughts?

  22. Thanks for sharing these! I am constantly trying to figure out the best way to use social media for my blog and these stats help.

  23. Jennifer,

    I agree totally. Every thing has said how big Google is going to be and some bloggers and marketers swear by Google+ and how much it has helped but to be honest I spend far more time putting effort into it than I get back. I still lack engagement on the majority of my posts on both my personal account and my business page account tough I have a ton of followers. According to Google analytics they are doing nothing for incoming traffic to my site. I feel like they hyped it up so much yet no one is going to it because they prefer Facebook and Twiter.

  24. Thanks for all the tips. I am have been racking my brain trying to figure out this social media circus.

  25. The “underside” of social marketing can get overwhelming sometimes. As a blogger, I’m constantly trying to learn new things and this is a great resource. The one thing that has always worked for me is just being consistent and persistent.

  26. When you see these stats in black and white, it is really astounding how high these numbers are. Great post!

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