Content creation is the building blocks of the internet. Everything you will ever find on the internet has started with an idea and then created and shared across the internet whether that be a blog post from a variety of niche bloggers or a business that has just made the jump into e-commerce and has designed and launched their brand new website that as we all know will be in a constant state of upgrade and change as the company gains more experience to the oldest websites that were online from the beginning back in the nineties such as Symbolics, CERN, XEROX and HP. After publishing your content the next step is attracting traffic to your site and post. Social media now makes that easier than ever, with just a few quick clicks your content can be shared through dozens of social platforms all of which funnel traffic back to you and your website.
Sounds so easy and simple right, wrong! That is where most go wrong. Simply sharing your content and walking away will get you nowhere fast. The trick is learning what times on various social sharing platforms works best for you in terms of engagement, incoming traffic, continuous sharing and conversions. Your post will have completely opposite results when shared at the same time on both LinkedIn and Facebook simply because current online users for those two social platforms is drastically different and your content could be missed by a huge portion of followers.
While I can not give you the magic key to the land of “viral” we can begin with step one, knowing the statistics for various social media platforms. The five W’s of social media, Who, What, When, Where and Why. Below you will find an amazing interactive Infographic developed and designed by Digital Insights to help with some of the most important basic social media statistics for 2014.
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► Did you learn anything new? How will this affect your marketing and social sharing strategy? ◄