What is Social Sharing? Social Sharing is the spreading of daily deals from user to user through social networks including Facebook, Twitter, Google+, email and other platforms. Social sharing is crucial for bloggers, businesses, news media and any other venue that publishes content in order for readers to easily share the content on various social platforms. When readers share your content to their social media followers you are potentially reaching new readers or followers that you may have missed before. In essence, the more content shares the better traffic coming into your site.
Simple concept right? One would think so, but it seems that many bloggers and websites have overlooked something so important to their website. Many websites have no built-in social share buttons on their posts. When there is no easy, one click share button often times your reader will move along because the time it may take to go out of their way to manually open another tab, copy and paste your link and write out an intriguing title is too much work or too annoying in their eyes to go out of their way to help you.
There are dozens of plugins available to WordPress users to easily provide their readers options to share content to various social media platform. I personally prefer Shareaholic. Shareaholic enables the user to customize the design and look of the buttons, the placement options and the capability to have your Twitter share button to automatically track back to you (@MirandaSman) and is added to each post before tweeted. That is HUGE in that it gives you credit and helps you track your shares and who is tweeting your content.
For bloggers that blog on Google’s platform Blogger, they also have built-in share options but one can also add different sharing options by making some changes to your template by going to ►template ►edit html and then add the necessary html coding above the tag step by step according to the new platforms suggested placements. Regardless of what brand of social sharing plugin platform you use the main point is to have one.
So, the lesson of today, always be sure to utilize your social sharing platforms in order for your readers to easily share your content.
► Do you have a favorite sharing plugin? What social sharing tips do you have?