Boiling With Rage News – Cheerios Backlash Edition
June 7, 2013 by leave a comment
This week I watched one of the best commercials from Cheerios yet! The little girl strolls up to her Mom in the kitchen asking whether Cheerios was heart healthy or not. The little girl is absolutely beautiful and I must admit just the cutest little girl ever! Once the mom answers her question she strolls off into the living room and pours her box of Cheerios on her fathers chest while he naps on the couch. When awakened the cheerios fall to the floor and confusion sets in. Adorable right?
Days later imagine my surprise when I read an article slamming Cheerios for this commercial. I was shocked and couldn’t imagine what problem people had with the commercial, it was heart felt, hit home and was adorable, how could people have a problem with this commercial, did I miss something? Then I realized what people were pitching fits over….a biracial family. WHAT?!
Are you serious people? Let me check my calendar quickly because I was sure I woke up in 2013 not 1950! Is this still such a big deal that we are ripping apart a family friendly company for using actors to portray a biracial family? Why is this still a big deal. Who cares? I am ashamed that this is still an issue today, so much so that Cheerios had to contact YouTube to have comments disabled on this one video due to the horrendous natures of user comments.
I for one loved the commercial and I am proud of it! I can honestly say I watched the commercial and never even noticed color..at all..as it should be! As a society today there are so many more pressing issues that we should be addressing, attacking and enraged with. For instance, our government and the over abundance of misbehavior, overspending, corruption (on both sides), financial stability of the country, a lack of urgency regarding green energy resources, feeding the hungry…here in America, our school system and the inadequacies in funding, testing programs and qualified, non complacent teaching staff, our super structure as a nation, outsourcing, fuel options and pricing, WAR and fighting terrorism etc. The list could go on for miles depending on your beliefs and values. Biracial family in a Cheerios commercial should not consume your time and energy. If you have a problem, change the channel, but do not take your grievance, no matter how closed minded and racist it is to the Internet to showcase your inability to grow up and act like an adult!
So with that I would love to know what your stand point is on the new commercial. What is your stance? What do you think of the backlash Cheerios has received?
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